Vita Coco, America’s recognized # 1 branded coconut water has contracted with Beach Boy Events to manage their Hawaiian Islands sampling program. “Vita Coco is a natural match with our values and fits perfectly with our “Healthy Lifestyle Product Marketing” component. We’re always looking to promote products we feel enhance the lifestyle we strive to live here in the islands” says founder Tommy Callan.
Vita Coco is the leader in both sales and volume and has become one of the more unique offerings in the highly competitive functional beverage market. Sampling opportunities will be liberally delivered by the Vita Coco girls at various sporting events and in-store promotions throughout Oahu, Big Island and Maui in the coming months and new year. “I have no doubt in my mind that you will be a great addition to our team!” says Mariana Mio, Field Marketing Manager in New York at Vita Coco, when briefed on the Beach Boy Events execution plan for Vita Coco’s Hawaiian promotional strategy.
Since 2004, Vita Coco’s approach of harvesting only young, green coconuts has insured their premium beverage’s quality as it these young green coconuts that naturally contain the five essential electrolytes, low calorie and high potassium that athletes crave. One 11.2 ounce Vita Coco has the potassium of two bananas which is the accelerator for the hydration process and helps to prevent muscle cramping.
Everyone from early adopters who are trend driven tasters following Hollywood’s lead, to health conscious advocates and athletes looking for a real sports drink, to the nostalgic, globally ethnic communities looking for the “real deal” product of their country’s coconut water will enjoy Vita Coco’s refreshing qualities.
Capturing consumer’s imagination further, Vita Coco also offers an extensive line of tropical flavored combinations of their green coconut water including pineapple, peach and mango , acai and pomegranate, and tangerine that are all equally refreshing.
Vita Coco’s distribution is through a store near you! Look for it in it’s environmentally conscious, patented Tetra Pak at over 10,000 retailers nationwide including
Stop & Shop, Safeway, Shaw’s, Ralph’s, Whole Foods and finer convenience and health food stores.
“You’ve landed in paradise… Get ready for your hydration vacation.” so begins Vita Coco’s welcome message on their website … “Enjoy the trip. Oh, and remember that on this little vacation, bikinis are optional.” Vita Coco and Hawaii … if it seems like heaven on earth … it probably is. Viva la coco!
Please visit http://www.vitacoco.com/index.html for more information about Vita Coco and http://www.beachboyevents.com/product-sampling/ to learn more about Beach Boy Events product sampling programs.
Aloha
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